
February 22,
2002
Dear
Sir or Madam:
Please
find enclosed a past due notice for a January 10th
invoice.
My
futuristic novel Everyone In Silico contains the following
passage in which your brand is seamlessly integrated into
a game of hackysack at a party:
The
orange blossoms burst into bloom, getting a big ah
from the crowd. “Smell!” someone yelled, and someone else
giggled.
“Want some gum?” Shaggy asked, offering her an open pack of
Body Buzz.
“Shore,” Nicky said, taking a piece of narcandy.
As she did, someone yelled, “Swoosh!” and a black object flipped
through the air. Shaggy jumped up to head it.
Nicky found it hard to continue the conversation with the
sophisticrat, distracted by the little jumps Shaggy was doing.
One energetic lunge to elbow the swoosh back to his partner
showed off a tastily muscled stomach.
“Nike!” he called, as it arced towards his partner.
Lean, energetic, and not a lot of mess, Nicky assessed.
“Swoosh!” his partner said, doing a trick back-kick.y Nicky
remembered having seen some article about how swooshers can
make enough on pitch-money alone, if they’re good enough to
draw a crowd.
Helps if they’re a couple of hotties, Nicky
thought, noting how many more girls were watching than boys.
The
party setting and the athletic pitchmen imbue your brand with
a kind of well-toned cool that your company is known for.
Although product placement in a novel is a adventurous step
even for a company like yours, I urge you to practice what
you preach and just do it.
Yours
truly,
Jim
Munroe.
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