February 22, 2002

Dear Sir or Madam:

Please find enclosed a past due notice for a January 10th invoice.

My futuristic novel Everyone In Silico contains the following passage in which your brand is seamlessly integrated into a game of hackysack at a party:

          The orange blossoms burst into bloom, getting a big ah from the crowd. “Smell!” someone yelled, and someone else giggled.
          “Want some gum?” Shaggy asked, offering her an open pack of Body Buzz.
          “Shore,” Nicky said, taking a piece of narcandy.
          As she did, someone yelled, “Swoosh!” and a black object flipped through the air. Shaggy jumped up to head it.
          Nicky found it hard to continue the conversation with the sophisticrat, distracted by the little jumps Shaggy was doing. One energetic lunge to elbow the swoosh back to his partner showed off a tastily muscled stomach.
          “Nike!” he called, as it arced towards his partner.
          Lean, energetic, and not a lot of mess, Nicky assessed.
          “Swoosh!” his partner said, doing a trick back-kick.y Nicky remembered having seen some article about how swooshers can make enough on pitch-money alone, if they’re good enough to draw a crowd.
          Helps if they’re a couple of hotties, Nicky thought, noting how many more girls were watching than boys.

The party setting and the athletic pitchmen imbue your brand with a kind of well-toned cool that your company is known for. Although product placement in a novel is a adventurous step even for a company like yours, I urge you to practice what you preach and just do it.

Yours truly,

Jim Munroe.


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