May 032010

Hey, we’re putting out a graphic novel treating the Rapture irreverently — we’re damned anyway, might as well get the word out about Sword of My Mouth! First up — science-fiction powerhouse is running a contest where you can win a copy of the print edition by rewriting my dialogue. It’s had a hundred entries in the first six hours, but there’s 18 hours left!

Secondly — what with the urban farming theme and spring being here and all, we figured it’d be fun to make seed packets marketed for the post-Rapture world — ones that don’t need the light of God to grow. (The first twenty people to buy a copy of Sword of My Mouth at the Toronto launch get one.) So Scott made a nice design and Shannon went to take some pictures “in context” as it were at a garden centre. The photo and the altercation that followed with the manager follows below.

Manager: Do you have permission to take these?
Shannon: I sure do!
Manager: I don’t understand. Do you have permission to take these photos?
Shannon: Yes, I do.
Manager: From who?
Shannon: That guy who is in charge of everything. What’s his name again?
Manager: Can you please stop?
Shannon: Peter. That’s his name. Peter gave me permission.
Manager: If you don’t stop taking pictures, I will have to confiscate your camera.
Shannon: (laughing my head off) No, you will not.
Manager: Hmm, well…you have to stop. Please.
Shannon: Hang on, I need one more with the macro setting…

And the guerrilla photography is only this week’s promotional gambit — last week Shannon spent a ton of time redrawing people’s faces for their Facebook profiles in her signature style, in exchange for them linking to the launch or the book.

Over a hundred people have had their Faces Gerardified.

UPDATE: Check out this neat interview with Shannon at Annalemma.

  2 Responses to “Promoting the Hell Out of It”

  1. Shannon Gerard is the best. Her favourite word is avuncular.

    Good word.

  2. Shannon did a real good work on those portraits. Way to go!

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