Thank you for having taken the time to compose and publish this.

* people from Spacing have told me they’ve gotten good results with the TV channel CP24 – immediately after they went on a Toronto based show viewers were going to their website and subscribing to their magazine. My updated thoughts are that if the show you’re on is geared towards a more specific topic (e.g., a show specifically about art or culture or political issues in toronto), the response will be much better than a general show (e.g., 6 o’clock news, Breakfast Television)

* Globe and National Post have Toronto sections which run on Saturday, and the audience that reads these sections will likely be much more receptive to what you’re doing vs. the audience that reads the everyday Friday post. One thought is to launch on a Saturday, so they report it in these sections – otherwise they may report it in their other sections – just to be the first one to report on it

* a reporter told me that Sunday is a good day to launch something on, as media usually don’t have much to report on for Sundays (except for crime), so you’re more likely to get attention for something that happens on a Sunday vs. any other day
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I’m probably over analyzing this, but I thought I’d add them here for completeness.