Do-It-Yourself Book Promotion January 19, 2006
I’ve come to realize that I don’t hate advertising so much as have an allergic reaction to a high-hype-to-low-content ratio: like when the inner ear is imbalanced, when marketing TALKS LOUD and SAYS NOTHING NEW it induces what I call hype nausea. So promoting my books was initially a challenge for me. But since I wrote my first DIY Book Promo article five years ago, I’ve brought public attention to three more novels and now quite enjoy it. Here’s some of the things I think about when I craft a promotional campaign.
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I met Missy Kulik at an indie media conference where I was doing a DIY Books seminar. I picked up a couple of her comics and we’ve kept in touch ever since. Her first book, Personal Charm, was self-published in June: or as the copyright page more originally puts it, “First Pressing June 2005.” We chatted by email about her book, which has its roots in ten years of zine making.
Videogames are magical. There’s this guy on the screen and he’s doing what you want. Sure, it’s just an animation on ‘roids, but somehow it delights and amazes: it manages to be more than the sum of its code.
