I’ve come to realize that I don’t hate advertising so much as have an allergic reaction to a high-hype-to-low-content ratio: like when the inner ear is imbalanced, when marketing TALKS LOUD and SAYS NOTHING NEW it induces what I call hype nausea. So promoting my books was initially a challenge for me. But since I wrote my first DIY Book Promo article five years ago, I’ve brought public attention to three more novels and now quite enjoy it. Here’s some of the things I think about when I craft a promotional campaign.
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Do-It-Yourself Book Promotion
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Her Charmed Life
I met Missy Kulik at an indie media conference where I was doing a DIY Books seminar. I picked up a couple of her comics and we’ve kept in touch ever since. Her first book, Personal Charm, was self-published in June: or as the copyright page more originally puts it, “First Pressing June 2005.” We chatted by email about her book, which has its roots in ten years of zine making.
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